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William Corrente
Director, Creative Positioning
Bill is Director of Creative Positioning at The Brand Factory. He has been around the agency environment since 1985, winning more awards than he can remembe. But awards don’t ensure success or happy clients. Strong thinking and being persistent in achieving the end goals is what generates great returns.

Bill believes the way to make things happen is with an interesting mix of effort, hot-blooded passion and street cleverness. For many years he coached advanced nationally ranked boys soccer teams to several victories but no better victory than winning in life.
Music I Like:
Springsteen - Dancing In The Dark
Lifehouse - Spin
Vivaldi Four Seasons - I Musici 1988